Research
Stakeholder Interviews
We first conducted stakeholder interviews with the majority of the Proxy Leadership Team. We spoke with individuals from engineering/development, financial, and design. These were the insights we gathered:
Business Goals:
- Offer the users opportunities to invest in and trade in Proxy digital assets, as well as 3rd party assets (within a limited capacity).
- Maximize long term engagement with the project by creating a system that incentivizes perpetual game playing and investment.
- Pair with the Proxy digital wallet app to take full advantage of adopting the service.
User Needs:
- Intuitive gameplay mechanics that require little onboarding.
- Reward-based gameplay for continued play.
- Incentive to further invest and immerse in various Proxy offerings.
Tech Requirements:
- Maximize reuse of pre-existing web based Proxy UI components (with room for additions).
- Managable story content creation needs over predictable periods of time.