I'm Alec Beshara, an Experience Designer based in New York.

I focus on combining Design, Psychology, and Business practices to create amazing new interactions and experiences that push the boundaries of what's possible.
I focus on combining Design, Psychology, and Business practices to create amazing new interactions and experiences that push the boundaries of what's possible.

Trusted with the strategy, architecture, and interaction design for exciting products and features.

Helix Skate

A Platform for Showcasing Artists and Creatives

Proxy

Building an Interactive Game Experience

Dream Home

Creating a New Way to Search for NYC Apartments

STAT News

Redesigning Helpful Support and Contact for Inquiries

And even more client cases I've worked on!

"

Give me six hours to chop down a tree, and I will spend the first four sharpening the ax. "

- Abraham Lincoln
Design is more than just execution, it's also meticulous planning. While end results can be different, a designer's process is flexible, informed, and repeatable. Empathizing with users can gather the information needed to meet the user's needs. Rapidly prototyping and testing ideas can iterate quicker toward a final product.

1.

Research

2.

Strategy

3.

Ideation

4.

Prototyping

5.

User Testing

6.

Iteration

Who’s behind all this great work?

Interested in working together? Get in touch today.